Emilio Pucci - Milan

Emilio Pucci - Milan

Publié le 21 novembre 2014, 16:49

Shopping Time

  • Sommaire

Located at exclusive Via Montenapoleone 27, the two-story new Emilio Pucci boutique is boldly drawn, beautifully positioned and showered in the visibility it deserves, reflecting the brand’s growth on the global luxury stage.

Emilio Pucci - Milan



The powerful aesthetics are born from Emilio Pucci’s striking Palazzo concept, first designed by Creative Director Peter Dundas together with Paris-based architect Joseph Dirand for the brand’s worldwide network of flagships starting with Madison Avenue in New York and later rolling out in Rome, Paris, Shanghai, Hong Kong, Moscow, Abu Dhabi and Baku. In its Milanese incarnation, spread across 160 square meters, the Palazzo concept reflects a bold and essential Italian sensibility that is in line with the city’s modernity.

Emilio Pucci - Milan



The store front’s double height glass windows and entry way command attention from Milan’s most high profile shopping avenue. Upon entering, the eye is drawn upwards, where the towering vertical space has been cut by a huge H-shaped tower in Breccia dei Medici marble, the same found in Palazzo Pucci in Florence. An open-air mezzanine level flanked by glass walls appears to float between the two ceiling-height marble slabs. This innovative architectural scheme creates a lofty grandeur, and underlines the tradition of Italian stonework that plays out in the overall space.

Emilio Pucci - Milan



Pucci’s maze-like Torre print from 1966, for example, is recreated in the two-tone crushed marble Terrazzo pavement, creating a bold visual pattern throughout the entire store. The walls are covered in natural travertine marble, whose raw surface creates an intriguing texture, offset by white marmorino, an artisanal paint finish. Brass accents on walls, furniture and fixtures offer a rich counterpoint to the organic quality of the stone work.

Emilio Pucci - Milan



The spacious, neutral beauty of the interiors offers a perfect counterpoint for Emilio Pucci’s full range of high-voltage product. Color and print are celebrated on oversized framed scarves, while ready to wear parades an array of pattern on brass rails and shelves. A travertine box displays Emilio Pucci’s scarf collection, while open glass cases highlight the growing world of accessories. Eyewear is beautifully highlighted in a dedicated rack. All is superbly displayed and organized to be seen, touched, and appreciated by customers.

Emilio Pucci - Milan



The upstairs mezzanine level is dedicated to evening wear, complete with a private lounge for special fittings or VIPs. On both the ground floor and mezzanine, oversized fitting rooms lined with pink velvet walls and purple satin carpeting evoke a couture boudoir allure. Grey carpet adds a warm foil for the custom designed sofas in burgundy velvet. In the rear of the space, a window opens onto a garden, a rare jewel in the heart of Milan’s busy city streets.

Emilio Pucci Boutique Milan
Via Montenapoleone 27
20121 Milano

Tel: +39 02 76318356


Emilio Pucci - Milan


 

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